Black Friday 2023. SMS Marketing for today’s mobile buyers

Published: November 8, 2023
Black Friday




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SMS Marketing on Black Friday

On 24.11.2023 is Black Friday. For one week, sales are three times higher than normal. 20% to 50%, either on the entire range, or on selected items, are common on Black Friday.

Prepare for a big crowd of customers after implementing these five best practices into your marketing campaign.

Step by step guide how to send SMS campaigns on Black Friday

One week before: send an info SMS to your recipients one week before the start of Black Friday to hint at the upcoming discounts and to remind them of promotional days.

Two days before: send a reminder SMS two days before Black Friday. In this SMS, you can already give a small discount on your product or service to build an effective and trustful customer relationship.

A few hours before: send your "best discount" to your recipients a few hours before it starts. This SMS is the highlight of your SMS marketing campaign, it should make the customer buy your product or order a service immediately.

Sweepstakes: In addition, organize a contest on Black Friday and inform your customers about it a few weeks before the event. The contest is necessary to attract the attention of the audience and build interaction with them.

Only while supplies last: add restrictions to your special offers in terms of the duration of the discount, the number of goods available, the number of discounts, etc.

Black Friday 2023: Good to know

How do I make my customers aware of my special offers?

In order to spread promotion campaigns and discount codes, SMS is the ideal communication channel, because you can reach your customers wherever they are and, in case of doubt, your customers will always have the discount code available as SMS on their mobile phones.

How do I get new cell phone numbers?

With Mobizon's online forms, you can collect valuable customer data such as cell phone numbers, email addresses, etc. from recipients in a GDPR-compliant manner. Personal details are automatically confirmed via two-factor authentication. More tips & ideas for using online forms can be found here.