Introduction
More and more milk suppliers can be found in the refrigerated section. Competition is increasing and it is becoming more difficult to differentiate oneself from the competition. If we are honest, the difference in taste and quality is sometimes not that big (even if milk lovers would probably disagree).
How to differentiate yourself from competition then?
Marketing & Customer Service
1 Set up a cool marketing campaign that none of your competitors has!
Add a raffle to your milk bottle packaging, make sure it catches the supermarket’s customers attention. Customer strolling through the supermarket, looking for milk, are more likely to buy your milk bottle, when they see an attractive price on it. Make them curious.
2 Customers scan the QR Code on the bought bottle
In order to take part in the raffle and to win the trip to Lisbon, the customer has to scan the QR code with his smartphone.
3 Collect Customer data in an online form
Customers are navigated from the QR code to a customized online form. You can collect the customer data you need (e.g. mail address, mobile phone number, interests etc.). Verified data is guaranteed by a SMS with verification code.
4 You draw a lucky winner
From all the submissions, you draw the winner and sweeten his day.
